Privacy Policy
We are very pleased about your interest in our company. Data protection has a particularly high priority for the management of All-to-All Business Services GmbH. The use of the websites of All-to-All Business Services GmbH is generally possible without providing personal data. However, if a data subject wishes to use special services provided by our company via our website, the processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject. The processing of personal data, for example, the name, address, email address, or telephone number of a data subject, always takes place in accordance with the General Data Protection Regulation and in accordance with the applicable national data protection regulations for All-to-All Business Services GmbH. With this privacy policy, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. In addition, affected persons are informed about their rights through this privacy policy. All-to-All Business Services GmbH has implemented numerous technical and organizational measures as the data processor to ensure the best possible protection of the personal data processed through this website. However, internet-based data transmissions may have security vulnerabilities, so absolute protection cannot be guaranteed. For this reason, it is up to each affected person to transmit personal data to us via alternative means, for example, by telephone.
1. Definitions
The privacy policy of All-to-All Business Services GmbH is based on the terminology used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance. We use, among other terms, the following terms in this privacy policy:·
a) Personal data are all information that relates to an identified or identifiable natural person (hereinafter referred to as “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by an assignment to an identifier such as a name, identification number, location data, online identifier, or one or more special features that express the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
b) Affected person is any identified or identifiable natural person whose personal data are processed by the data controller.
c) Processing is any operation or set of operations performed on personal data, whether or not by automated means, such as collecting, recording, organizing, structuring, storing, adapting or altering, retrieving, consulting, using, disclosing by transmission, dissemination, or otherwise making available, aligning or combining, restricting, deleting, or destroying.
d) Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.
e) Profiling means any automated processing of personal data that consists of using this personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that person's work performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
f) Pseudonymization is the processing of personal data in a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data is not attributed to an identified or identifiable natural person.
g) Data controller or responsible party is the natural or legal person, authority, agency, or other body that alone or jointly with others determines the purposes and means of the processing of personal data. If the purposes and means of such processing are determined by Union law or the law of the Member States, the data controller or the specific criteria of its designation may be provided for by Union law or the law of the Member States.
h) Processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the data controller.
i) Recipient is a natural or legal person, public authority, agency, or another body to which personal data are disclosed, whether or not it is a third party. Authorities that may receive personal data in the course of a specific inquiry under Union law or the law of the Member States are not considered as recipients.
j) Third party is a natural or legal person, public authority, agency, or other body other than the data subject, the data controller, the processor, and the persons who, under the direct authority of the data controller or the processor, are authorized to process the personal data.
k) Consent is any freely given, specific, informed, and unambiguous indication of the data subject's wishes, by which they signify agreement to the processing of personal data relating to them.
2. Name and address of the data controller
The data controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other data protection provisions is: All-to-All Business Services GmbH Bödekerstr. 72, 30161 Hannover Germany, Tel.: +49 511 51544811, Email: info[at]all-to-all.eu, Website: all-to-all.eu
3. Cookies
The websites of All-to-All Business Services GmbH use cookies. Cookies are text files that are placed and stored on a computer system via an Internet browser. Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters that allows websites and servers to assign the specific Internet browser in which the cookie is stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID. By using cookies, All-to-All Business Services GmbH can provide users of this website with more user-friendly services that would not be possible without the setting of cookies. With the help of a cookie, information and offers on our website can be optimized in the interests of the user. Cookies allow us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. The user of a website that uses cookies does not, for example, have to re-enter their access data every time they visit the website because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items a customer has placed in the virtual shopping cart via a cookie. The data subject can prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject disables the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
4. Collection of general data and information
The website of All-to-All Business Services GmbH collects a series of general data and information with each call to the website by a data subject or an automated system. This general data and information is stored in the log files of the server. The following can be collected:
(1) types and versions of the browsers used
(2) the operating system used by the accessing system
(3) the website from which an accessing system arrives at our website (so-called referrer)
(4) the sub-websites that are accessed via an accessing system on our website
(5) the date and time of access to the website
(6) an Internet protocol address (IP address)
(7) the internet service provider of the accessing system, and
(8) other similar data and information that serve to avert dangers in the event of attacks on our information technology systems.
When using this general data and information, All-to-All Business Services GmbH does not draw conclusions about the data subject. This information is needed to:
(1) deliver the contents of our website correctly
(2) optimize the contents of our website as well as the advertising for this
(3) ensure the permanent functionality of our information technology systems and the technology of our website, and
(4) provide law enforcement authorities with the information needed for prosecution in the event of a cyber attack.
These anonymized data and information are statistically evaluated and moreover with the aim of increasing data protection and data security in our company to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files are stored separately from all personal data that is provided by a data subject.
5. Subscription to our newsletter
On the website of All-to-All Business Services GmbH, users are given the opportunity to subscribe to the newsletter of our company. The personal data transmitted to the data controller when ordering the newsletter results from the input mask used for this purpose. All-to-All Business Services GmbH informs its customers and business partners at regular intervals via a newsletter about offers from the company. The newsletter of our company can usually only be received if:
(1) the data subject has a valid email address, and
(2) the data subject has registered for the newsletter.
A confirmation email is sent to the email address provided by a data subject for the first time for newsletter delivery for legal reasons using the double opt-in process. This confirmation email serves to verify whether the owner of the email address as a data subject has authorized the receipt of the newsletter. When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the data subject's computer system used at the time of registration, as well as the date and time of registration. The collection of this data is necessary to trace the (possible) misuse of the email address of the data subject at a later date and serves therefore the legal protection of the data controller. The personal data collected as part of a newsletter registration are used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter may be informed by email, as far as this is necessary for the operation of the newsletter service or for a related registration, such as in the case of changes to the newsletter offering or alterations of the technical circumstances. There is no transfer of the personal data collected in the context of the newsletter service to third parties. The data subject can cancel the subscription to our newsletter at any time. The consent to the storage of personal data which the data subject has granted us for the newsletter delivery can be revoked at any time. For the purpose of revoking consent, there is a corresponding link in each newsletter. Furthermore, there is the possibility to unsubscribe from the newsletter delivery directly on the website of the data controller or to inform the data controller in another way.
6. Newsletter tracking
The newsletters of All-to-All Business Services GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such emails that are sent in HTML format, enabling a log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. By means of the embedded tracking pixel, All-to-All Business Services GmbH can determine whether and when an email has been opened by the data subject and which links in the email have been accessed by the data subject. Personal data collected via the tracking pixels contained in the newsletters is stored and evaluated by the data controller to optimize newsletter delivery and to tailor the content of future newsletters even better to the interests of the data subject. This personal data is not passed on to third parties. Data subjects have the right to revoke their separate consent given via the double opt-in procedure at any time. After a revocation, this personal data will be deleted by the data controller. An unsubscribe from the newsletter is automatically interpreted by All-to-All Business Services GmbH as a revocation.
7. Contact options via the website
The website of All-to-All Business Services GmbH contains due to legal regulations information that enables a quick electronic contact to our company as well as a direct communication with us, which also includes a general address of the so-called electronic mail (email address). If a data subject contacts the data controller via email or through a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data communicated voluntarily by a data subject to the data controller are stored for the purpose of processing or for contacting the data subject. There is no transfer of this personal data to third parties.
8. Routine deletion and blocking of personal data
The data controller processes and stores personal data of the data subject only for the period necessary to achieve the storage purpose or if this is provided for by the European legislator or another legislator in laws or regulations to which the data controller is subject.
If the storage purpose ceases to exist or a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the legal requirements.
9. Rights of the data subject
a) Right to confirmation
Every data subject has the right granted by the European legislator to request from the data controller confirmation as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they can contact any employee of the data controller at any time.
b) Right to access
Every person affected by the processing of personal data has the right granted by the European legislator to obtain at any time from the data controller free information about the personal data stored concerning them and a copy of this information. Furthermore, the European legislator has granted the affected person the right to obtain information about the following:
o the purposes of processing
o the categories of personal data concerned
o the recipients or categories of recipients to whom the personal data have been or will be disclosed, especially in the case of recipients in third countries or international organizations
o the planned duration for which the personal data will be stored, or, if that is not possible, the criteria for determining that duration
o the existence of the right to rectification or deletion of personal data concerning them, or of the restriction of processing by the controller, or of the right to object to this processing
o the existence of a right to lodge a complaint with a supervisory authority
o if the personal data is not collected from the data subject: All available information about the origin of the data
o the existence of automated decision-making, including profiling in accordance with Article 22, paragraphs 1 and 4 of the GDPR and — at least in these cases — meaningful information about the logic involved, as well as the significance and the intended consequences of such processing for the data subject
Furthermore, the data subject has the right to be informed whether personal data has been transferred to a third country or an international organization. If that is the case, the data subject has, in addition, the right to obtain information about the appropriate safeguards relating to the transfer.
If a data subject wishes to exercise this right to access, they can contact any employee of the data controller at any time.
c) Right to rectification
Every person affected by the processing of personal data has the right granted by the European legislator to obtain from the data controller without delay the rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to have incomplete personal data completed — including by means of a supplementary statement.
If a data subject wishes to exercise this right to rectification, they can contact any employee of the data controller at any time.
d) Right to erasure (right to be forgotten) Every person affected by the processing of personal data has the right granted by the European legislator to request from the data controller the erasure of personal data concerning them without delay, if one of the following grounds applies and provided that the processing is not necessary:
o The personal data has been collected or processed in any other way for purposes which are no longer necessary.
o The data subject withdraws consent on which the processing is based according to Art. 6 paragraph 1 letter a GDPR or Art. 9 paragraph 2 letter a GDPR, and there is no other legal ground for the processing.
o The data subject objects to the processing under Art. 21 paragraph 1 GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing under Art. 21 paragraph 2 GDPR.
o The personal data have been processed unlawfully.
o The erasure of personal data is necessary to comply with a legal obligation under Union law or the law of the Member States to which the data controller is subject.
o The personal data were collected in relation to the offer of information society services in accordance with Art. 8 paragraph 1 GDPR. If one of the above reasons applies and a data subject wishes to request the erasure of personal data stored at All-to-All Business Services GmbH, they may contact any employee of the data controller at any time. The employee of All-to-All Business Services GmbH will ensure that the erasure request is complied with without delay. If the personal data have been made public by All-to-All Business Services GmbH and our company is obliged to erase the personal data as the data controller in accordance with Art. 17 paragraph 1 GDPR, All-to-All Business Services GmbH shall take reasonable steps, also of a technical nature, to inform other controllers processing the personal data published about the data subject’s request to delete all links to such personal data or to delete copies or replications of such personal data, as far as the processing is not necessary. The employee of All-to-All Business Services GmbH will take the necessary steps on a case-by-case basis.
e) Right to restriction of processing
Every person affected by the processing of personal data has the right granted by the European legislator to obtain from the data controller restriction of processing if one of the following conditions is met:
o The accuracy of the personal data is contested by the data subject, for a duration that allows the data controller to verify the accuracy of the personal data
o The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use.
o The data controller no longer needs the personal data for the purposes of the processing, but the data subject needs them to assert, exercise, or defend legal claims.
o The data subject has lodged an objection against the processing pursuant to Article 21, paragraph 1 GDPR and it has not yet been determined whether the legitimate grounds of the data controller override those of the data subject. If one of the above conditions is fulfilled and a data subject wishes to request the restriction of personal data stored at All-to-All Business Services GmbH, they may contact any employee of the data controller at any time. The employee of All-to-All Business Services GmbH will arrange for the restriction of processing.
f) Right to data portability
Every person affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit these data to another controller without hindrance from the controller to whom the personal data has been provided, provided the processing is based on consent in accordance with Art. 6 paragraph 1 letter a GDPR or Art. 9 paragraph 2 letter a GDPR or on a contract in accordance with Art. 6 paragraph 1 letter b GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the data controller. Furthermore, in exercising their right to data portability pursuant to Article 20, paragraph 1 GDPR, the data subject has the right to have their personal data transmitted directly from one controller to another, where technically feasible and provided this does not adversely affect the rights and freedoms of others. To exercise the right to data portability, the data subject may contact any employee of All-to-All Business Services GmbH at any time.
g) Right to object
Every person affected by the processing of personal data has the right granted by the European legislator to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them which is based on Article 6, paragraph 1 letters e or f of the GDPR. This also applies to profiling based on these provisions. All-to-All Business Services GmbH will no longer process personal data in the event of such an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing is necessary for the establishment, exercise or defense of legal claims. If All-to-All Business Services GmbH processes personal data for the purpose of direct marketing, the data subject has the right at any time to object to the processing of personal data concerning them for the purposes of such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to the processing for the purposes of direct marketing, All-to-All Business Services GmbH will no longer process personal data for these purposes. Furthermore, the data subject has the right to object to the processing of personal data concerning them for scientific or historical research purposes or for statistical purposes in accordance with Article 89, paragraph 1 GDPR, unless such processing is necessary for the performance of a task carried out for reasons of public interest. To exercise the right to object, the data subject may contact any employee of All-to-All Business Services GmbH or any other employee directly. The data subject also has the right to exercise their right to object in connection with the use of information society services, irrespective of Directive 2002/58/EC, through automated means using technical specifications.
h) Automated individual decision-making, including profiling
Every person affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing — including profiling — which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) is permitted by Union or Member State legislation to which the data controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent. If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the data controller or (2) is based on the data subject’s explicit consent, All-to-All Business Services GmbH will implement appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, which at least includes the right to obtain intervention from a person on the part of the data controller, to express their point of view and to contest the decision. If the data subject wishes to assert rights in relation to automated decisions, they can contact any employee of the data controller at any time.
i) Right to withdraw consent
Every person affected by the processing of personal data has the right granted by the European legislator to withdraw consent to the processing of personal data at any time. If the data subject wishes to exercise their right to withdraw consent, they may contact any employee of the data controller at any time.
10. Data protection in applications and during the application process
The data controller collects and processes the personal data of applicants for the purposes of carrying out the application process. The processing may also be carried out electronically. This is particularly the case when an applicant submits application documents by electronic means, for example, by email or through a web form available on the website. If the data controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with legal regulations. If no employment contract is concluded between the data controller and the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, unless there are other legitimate interests of the data controller opposing deletion. Other legitimate interest in this sense is, for example, a duty to provide evidence in a proceeding under the General Equal Treatment Act (AGG)
11. Data protection provisions concerning the use and application of Facebook
The data controller has integrated components of the company Facebook on this website. Facebook is a social network. A social network is an online community where users can communicate with each other and interact in the virtual space. A social network can serve as a platform for the exchange of opinions and experiences or allows the internet community to provide personal or business information. Facebook allows users of the social network, among other things, to create private profiles, upload photos, and connect through friend requests. The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. For the processing of personal data, the responsible party is, if a data subject lives outside the USA or Canada, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Each time one of the individual pages of this website, which is operated by the data controller and on which a Facebook component (Facebook plug-in) is integrated, is called up, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. An overview of all Facebook plug-ins can be retrieved at https://developers.facebook.com/docs/plugins/?locale=en_GB. Within this technical process, Facebook is informed about which specific subpage of our website has been visited by the data subject. If the data subject is simultaneously logged into Facebook during the call to our website, Facebook recognizes with each visit by the data subject to our website and during the entire duration of their stay on our website, which specific subpage of our website the data subject visits. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject presses one of the Facebook buttons integrated into our website, for example, the “Like” button, or submits a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data. Facebook receives information that the data subject has visited our website through the Facebook component whenever the data subject is logged into Facebook at the time of accessing our website; this happens regardless of whether the data subject clicks on the Facebook component or not. If such transmission of this information to Facebook is not wanted by the data subject, they can prevent the transmission by logging out of their Facebook account before accessing our website. The data policy published by Facebook, which can be accessed at https://en-gb.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. Furthermore, it explains the options Facebook offers to protect the privacy of the data subject. Various applications are also available that allow a data transmission to Facebook to be suppressed. Such applications can be used by the data subject to prevent data transmission to Facebook.
12. Data protection provisions concerning the use and application of Google AdSense
The data controller has integrated Google AdSense on this website. Google AdSense is an online service that enables the mediation of advertising on third-party websites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites according to the respective content. Google AdSense allows for interest-based targeting of internet users by generating individual user profiles. The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. The purpose of the Google AdSense component is to embed advertisements on our website. Google AdSense sets a cookie on the information technology system of the data subject. Cookies are explained above. With the setting of the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time one of the individual pages of this website, which is operated by the data controller and on which a Google AdSense component is integrated, is called, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google AdSense component to transmit data for the purpose of online advertising and commission billing to Alphabet Inc. Within this technical process, Alphabet Inc. gains knowledge about personal data, such as the IP address of the data subject, which is used by Alphabet Inc. among other things to trace the origin of visitors and clicks and in turn to enable commission billing. The data subject can prevent the setting of cookies through our website, as explained above, at any time by means of a corresponding setting of the Internet browser used and thereby permanently object to the setting of cookies. Such a setting of the Internet browser would also prevent Alphabet Inc. from setting a cookie on the information technology system of the data subject. In addition, any cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs. Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded into web pages to enable a log file recording and log file analysis, through which a statistical evaluation can be conducted. Based on the embedded tracking pixel, Alphabet Inc. can determine whether and when a web page was opened by a data subject and which links were clicked by the data subject. Tracking pixels serve, among other things, to evaluate the flow of visitors on a web page. Personal data and information, which also includes the IP address and is necessary for the collection and billing of the displayed advertisements, are transmitted to Alphabet Inc. in the United States of America via Google AdSense. This personal data is stored and processed in the United States of America. Alphabet Inc. may disclose these personal data collected through the technical procedure to third parties. Google AdSense is explained in more detail at https://www.google.com/intl/en_GB/adsense/start/.
13. Data protection provisions concerning the use and application of Google Analytics (with anonymization feature)
The data controller has integrated the Google Analytics component (with anonymization feature) on this website. Google Analytics is a web analysis service. Web analysis is the collection, gathering, and evaluation of data about the behavior of visitors to websites. A web analysis service collects data about the website from which a data subject has come to a website (so-called referrer), which subpages of the website are accessed, or how often and for what duration a subpage is viewed. Web analysis is primarily used to optimize a website and for cost-benefit analysis of internet advertising. The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. The data controller uses the Google Analytics add-on “_gat._anonymizeIp” for web analysis. By means of this add-on, the IP address of the internet connection of the data subject is shortened and anonymized by Google when accessing our websites from a Member State of the European Union or from another contracting state of the agreement on the European Economic Area. The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports which show the activities on our websites, and to provide other services associated with the use of our website. Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Setting the cookie enables Google to analyze the use of our website. Each time one of the individual pages of this internet site, which is operated by the data controller and on which a Google Analytics component is integrated, is called, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. Within this technical process, Google gains knowledge about personal data, such as the IP address of the data subject, which serves Google among other things to trace the origin of visitors and clicks and in turn enables commission billing. Personal information, such as access time, the location from which access was made, and the frequency of visits to our website by the data subject, is stored using the cookie. With each visit to our websites, this personal data, including the IP address of the data subject’s utilized internet connection, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose these personal data collected through the technical procedure to third parties. The data subject can prevent cookies from being set through our website, as explained above, at any time by means of a corresponding setting of the internet browser used and thereby permanently object to the setting of cookies. Such a setting of the internet browser would also prevent Google from setting a cookie on the information technology system of the data subject. Furthermore, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs. Furthermore, the data subject has the possibility to object to the collection of the data generated by Google Analytics relating to the use of this website and to the processing of this data by Google and to prevent such processing. To do this, the data subject must download and install a browser add-on available at the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about the visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is regarded by Google as an objection. If the information technology system of the data subject is deleted, formatted, or newly installed at a later time, the data subject must reinstall the browser add-on again to deactivate Google Analytics. Should the browser add-on be uninstalled or disabled by the data subject or another person who is attributable to their power, there is the possibility of reinstalling or reactivating the browser add-on. Further information and the applicable data protection regulations of Google can be retrieved at https://www.google.com/intl/en_GB/policies/privacy/ and https://www.google.com/analytics/terms/en.html. Google Analytics is explained in more detail at https://www.google.com/intl/en_GB/analytics/.
14. Data protection provisions concerning the use and application of Google AdWords
The data controller has integrated Google AdWords on this website. Google AdWords is a service for internet advertising that allows advertisers to place ads in the search engine results of Google as well as in the Google ad network. Google AdWords enables an advertiser to set specific keywords beforehand, through which an ad is displayed in the search engine results of Google only when the user retrieves a keyword-relevant search result. In the Google ad network, the ads are distributed using an automatic algorithm, taking into account the previously set keywords on thematically relevant websites. The operating company of the services of Google AdWords is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. The purpose of Google AdWords is to promote our website by displaying relevant advertisements on third-party websites and in the search engine results of Google and displaying third-party advertising on our website. When a data subject accesses our website through a Google ad, a so-called conversion cookie is placed on the information technology system of the data subject by Google. What cookies are has been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. Through the conversion cookie, it is tracked whether specific subpages, for example, the shopping cart of an online shop system, have been called on our website as long as the cookie has not expired. The conversion cookie allows both us and Google to track whether a data subject who has reached our website via an AdWords ad has generated sales, i.e., has completed or abandoned a purchase. The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. We use these visit statistics to determine the total number of users we have received via AdWords ads to evaluate the success or failure of each AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other customers of Google AdWords receive information from Google that would enable the data subject to be identified. The conversion cookie stores personal information, such as the websites visited by the data subject. Thus, each visit to our websites results in personal data, including the IP address of the data subject’s utilized internet connection, being transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose these personal data collected through the technical procedure to third parties. The data subject can prevent cookies from being set through our website, as explained above, at any time by means of a corresponding setting of the internet browser used and thereby permanently object to the setting of cookies. Such a setting of the internet browser would also prevent Google from setting a conversion cookie on the information technology system of the data subject. Furthermore, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs. Furthermore, the data subject has the possibility to object to interest-based advertising from Google. To do this, the data subject must access the link www.google.com/settings/ads from each of the internet browsers they use and make the desired settings there. Further information and the applicable data protection regulations of Google can be retrieved at https://www.google.com/intl/en_GB/policies/privacy/.
15. Data protection provisions concerning the use and application of Instagram
The data controller has integrated components of the Instagram service on this website. Instagram is a service that can be classified as an audiovisual platform, allowing users to share photos and videos and also redistribute such data across other social networks. The operating company of the Instagram services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. Each time one of the individual pages of this website, which is operated by the data controller and on which an Instagram component (Insta button) is integrated, is called up, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a representation of the corresponding component from Instagram. Within this technical process, Instagram becomes aware of which specific subpage of our website is visited by the data subject. If the data subject is simultaneously logged into Instagram, Instagram recognizes with each visit to our website by the data subject during the entire duration of their stay on our website which specific subpage of our website the data subject visits. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject presses one of the Instagram buttons integrated on our website, the data and information transmitted with this will be assigned to the personal Instagram user account of the data subject and stored and processed by Instagram. Instagram receives information that the data subject has visited our website through the Instagram component whenever the data subject is logged into Instagram at the time of accessing our website; this happens regardless of whether the data subject clicks on the Instagram component or not. If such transmission of this information to Instagram is not wanted by the data subject, they can prevent the transmission by logging out of their Instagram account before accessing our website. Further information and the applicable data protection regulations of Instagram can be retrieved at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.
16. Data protection provisions concerning the use and application of LinkedIn
The data controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an internet-based social network that enables the connection of users with existing business contacts as well as the creation of new business contacts. Over 400 million registered individuals use LinkedIn in more than 200 countries. Therefore, LinkedIn is currently the largest platform for business contacts and one of the most visited websites worldwide. The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For data protection issues outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland is responsible. Each individual retrieval of our website, which is equipped with a LinkedIn component (LinkedIn plug-in), causes the respective component to prompt the browser used by the data subject to download a corresponding representation of the LinkedIn component. Further information on LinkedIn plug-ins can be retrieved at https://developer.linkedin.com/plugins. Within this technical process, LinkedIn gains knowledge about which specific subpage of our website is visited by the data subject. If the data subject is logged into LinkedIn simultaneously, LinkedIn recognizes with each visit to our website by the data subject and during the entire duration of their visit to our website which specific subpage of our website the data subject visits. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject presses one of the LinkedIn buttons integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data. LinkedIn receives information that the data subject has visited our website through the LinkedIn component whenever the data subject is logged into LinkedIn at the time of accessing our website; this happens regardless of whether the data subject clicks on the LinkedIn component or not. If such transmission of this information to LinkedIn is not desired by the data subject, they can prevent the transmission by logging out of their LinkedIn account before accessing our website. LinkedIn also provides the possibility to unsubscribe from email messages, SMS messages, and targeted advertisements and to manage advertisement settings at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners like Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, who may set cookies. Such cookies can be refused at https://www.linkedin.com/legal/cookie-policy. The applicable data protection regulations of LinkedIn can be retrieved at https://www.linkedin.com/legal/privacy-policy. The cookie policy of LinkedIn can be retrieved at https://www.linkedin.com/legal/cookie-policy.
17. Data protection provisions concerning the use and application of YouTube
The data controller has integrated components of YouTube on this website. YouTube is an internet video portal that allows video publishers to upload video clips for free and enables other users to view, rate, and comment on these free of charge. YouTube allows the publication of all kinds of videos, which is why both complete films and television shows, as well as music videos, trailers, or user-generated videos can be accessed via the internet portal. The operating company of YouTube is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. Each time one of the individual pages of this website, which is operated by the data controller and on which a YouTube component (YouTube video) is integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information about YouTube can be retrieved at https://www.youtube.com/yt/about/en/. Within this technical process, YouTube and Google gain knowledge about which specific subpage of our website is visited by the data subject. If the data subject is logged into YouTube simultaneously when accessing a subpage containing a YouTube video, YouTube recognizes which specific subpage of our website the data subject visits. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject. YouTube and Google receive information that the data subject has visited our website through the YouTube component whenever the data subject is logged into YouTube at the time of accessing our website; this happens regardless of whether the data subject clicks on a YouTube video or not. If such transmission of this information to YouTube and Google is not desired by the data subject, they can prevent the transmission by logging out of their YouTube account before accessing our website. The data protection provisions published by YouTube, which can be accessed at https://www.google.com/intl/en_GB/policies/privacy/, provide information about the collection, processing, and use of personal data by YouTube and Google.
18. Legal basis for processing
Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the fulfillment of a contract to which the data subject is party, such as in processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to processing operations necessary for carrying out pre-contractual measures, for example, in cases of inquiries regarding our products or services. If our company is subject to a legal obligation which requires the processing of personal data, for example, for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, processing personal data may be necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured in our operation and subsequently their name, age, health insurance information, or other vital information would have to be disclosed to a doctor, a hospital, or other third parties. In this case, the processing would be based on Art. 6 I lit. d GDPR. Ultimately, processing operations may be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are permitted if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not override. Such processing operations are particularly permitted because they have been specifically mentioned by the European legislator. He expressed the opinion that a legitimate interest could be assumed if the data subject is a customer of the data controller (recital 47, sentence 2 GDPR).
19. Legitimate interests in processing pursued by the data controller or a third party
If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is to carry out our business activities for the benefit of the well-being of all our employees and our stakeholders.
20. Duration for which personal data is stored
The criterion for the duration of storage of personal data is the respective legal retention period. After the retention period has expired, the corresponding data is routinely deleted, provided it is no longer necessary for the fulfillment of the contract or for the initiation of a contract.
21. Legal or contractual obligations to provide personal data; Necessity for contract conclusion; Obligation of the data subject to provide personal data; possible consequences of non-provision
We inform you that the provision of personal data is partially required by law (e.g., tax regulations) or may result from contractual arrangements (e.g., information about the contracting party). Sometimes it may be necessary for a contract to be concluded that a data subject provides us with personal data, which must then be processed by us. The data subject is, for example, obliged to provide us with personal data when our company concludes a contract with them. A failure to provide personal data would mean that the contract could not be concluded with the affected party. Before providing personal data by the affected party, the affected party must contact one of our employees. Our employee will inform the affected party on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract and what consequences the non-provision of personal data would have.
22. Existence of automated decision-making
As a responsible company, we refrain from automated decision-making or profiling. This privacy policy was created using the privacy policy generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as an external data protection officer in Passau, in cooperation with the lawyer for data protection law Christian Solmecke.